Willie Taylor had been sent to Dubai on long-term assignment in the summer of 2006 by an American engineering firm which had gone insolvent and evaporated in the recession of 2009. When his paychecks stopped appearing, he sent a series of increasingly distressed emails to his supervisor and H.R. department; they bounced. His calls were not answered. His ex-wife blocked his number after his first attempt to talk to her. His brother was in prison for dealing meth.
Despondent, Willie had gradually drunk away his savings. One day, early in 2011, he spent two hours at the docks screaming up at a container ship registered out of Cyprus, then collapsed in a nearby alley; when he awoke, he no longer had a passport or any sort of funds or identification.
He took the first job that would have him; a failing megahotel saw the potential merits of a literate English-speaking employee, and hired him on as a janitor and part-time marketing consultant. After extensive consultation, the management took Willie's suggestions for a new ad in Conde Nast Traveler; they were so pleased with his pitch that they gave him an immediate promotion to resident worker in a closet-sized room with running water.
The next week, Willie's ad was seen by the rich, powerful, and merely wistful throughout the English-speaking world.